Off-Page SEO- All You Need To Know
Off-page SEO: All of us want to see our websites ranking on the SERP that in-turn leads to an increase in website traffic. And for this, it is important that we effectively optimize all the pages on our website. The key to optimizing the website is making sure our on and off-page SEO tactics are up to date and yields good results. We have covered everything about On-page SEO previously. Now, it is time that we look into Off-page SEO.
What Is Off-Page SEO?
While On-page SEO is all about the activities that we do on the website to make the user experience better Off-page SEO is nothing but those activities that we do outside of the website to climb up in the SERP rankings.
In other words, Off-Page SEO is nothing but a signal to search engines like google that tells how others feel about your website or proves the authority and high-quality content that is user-friendly.
Don’t get it wrong. Off-page SEO doesn’t mean that you can get a link to your site from anyone. It is about getting links from the right one or a website that has a high Domain Authority (DA). We must get link juice from the backlinks that we received.
And, these link juice is passed in do-follow backlinks only. This type of backlink or, a do-follow backlink means that the site from which the link juice gets passed on is acknowledging the article that is posted on your website.
The other type of backlink is called the no-follow backlink. These links don’t pass any authority to the linked site or in other words, it doesn’t pass the link juice. So these types of link don’t have any relevance to the ranking of the webpage.
Why Do You Need To Do Off-Page SEO for Your Website?
As we discussed in the previous paragraphs, Off-page SEO helps in building the website’s recognition and helps in improving the domain authority of the website. If you fail to do this, the site will continue to rank below the websites that do the off-page activity regularly.
Even though this is not the only important factor for improving your website’s ranking, this is comparatively important when considering the other factors of the search engine algorithm.
What Are The Off-Page Activities You Must Do?
The following are the activities you must do for effective Off-Page SEO.
1. Brand Mentions
Brand mentions can lead to a great increase in the ranking and value of your websites when done right. When we have good content, backlinks, people talking about the content or your brand, then we are doing great. These mentions about your website or brand play the most important role by sending signals to search engines that people are talking about you. This, in other words, helps build trust and authority in the eyes of the search engine.
Previously, everyone used to comment on other blogs that link back to the website and this was believed to be the fastest and simplest way to get more backlinks. Now, this is not the case. Because Google decided that irrelevant comment backlinks are useless and wouldn’t affect the ranking. But, this doesn’t mean that blog commenting isn’t gonna affect the website ranking. As long as we do it the right way and with the right audience, it will help build a relationship with the blog owners and other commenters.
This is another form of off-page activities where you have to find and participate in the forum discussions that happen to pertain to your product or the services you offer. All you need to do is, build a connection with that community, reply, solve problems and give your advice and suggestions. Remember to create a profile where there is a clickable link or an anchor text in the signature, so that whenever you engage in the discussions the signature displays along with the anchor. Try to engage in those forums that offer do-follow links.
4. Broken Link Building
This is an interesting strategy. Here, all you need to do is to find broken links and contact the owner who has that broken link. The broken link would either be one of your pages for which you need to update, or it can be an outdated competitor’s link, then you can just update it on your website with similar content. This will help in reducing the redirects and 404 pages thus resulting in a better user experience.
5. Social Bookmarking
This is one of the best and proven ways to get visitors to read your content on an instant basis. Digg, Delicious, Reddit are a few of the top social bookmarking site. Make sure you write a catchy tagline with quality content to get a boost in the readers for your article.
6. Content Marketing
Every social media platform is popular for its preferred version of the content. For example, Instagram is popular for images, YouTube for videos, Facebook and Twitter for expressing your instant thoughts etc. Take advantage of these and make sure you use them effectively to see an increase in the traffic on the visitors to your website.
7. Questions & Answers
Writing great content and making sure it reaches the ears of the right people can be the best way to build authority. Platforms like Stack Overflow, Quora, Yahoo Answers can help you do it. If you have written content on the website on the question asked then give a link back to the webpage so that they can easily find your content. But be careful that the link doesn’t look like spam.
In this article, we saw the importance of off-page activities along with the major off-page activities you can do. Off-page activities are must do to build authority and increase the website ranking. When done in the right manner we can see a boost in the website traffic for the hard work put into it.