On-Page SEO- See a Boost in your Organic Search Ranking
To achieve success in the organic search requires several factors that the search engines consider to be important. That is technical factors, on-page, and off-page SEO. Even though there seems to be an increased focus towards the off-page SEO, if the same focus is not given towards the On-page SEO then the results won’t turn out to be good. Go through the types of SEO article to get a glimpse of the other type of SEO. In this article, we will cover the various aspects of on-page SEO.
Also Read: Types of Digital Marketing
What Is On-Page SEO?
On-page SEO refers to those practices of optimizing the web pages to improve the search engine ranking of the website while also earning organic traffic. In addition to publishing relevant content and of high-quality, on-page SEO also includes optimizing the headlines, HTML Tags( title, meta, and header), and the images of your webpage. This also makes your website have a high level of expertise, authoritativeness, and trustworthiness.
All these will make sure that your website has high visibility in the search results.
Why On-Page SEO Is Important?
On-page SEO is important because it helps and makes the search engines understand your website, it’s content and makes it identify if it is relevant to a search query.
Google with its complex algorithms is now able to:
- Understand what users are searching for and what they want to know when they type a search query.
- Delivering search results gives more priority to the user’s search intent.
We can’t ignore On-page SEO because this is what we have more control over unlike the off-page SEO that looks for external links or in other words, backlinks. Ultimately, when you put more effort towards your on-page Search Engine Optimization strategies, you will see a boost in the traffic coming to your website and eventually see a rise in your SERP results as well.
Here in this article, we will list you those important elements for doing an on-page SEO that will help you optimize your webpage.
This is an HTML tag that is present in the head section of every webpage of your website and gives an idea to the viewers as to what context the subject matter of the webpage is on.
These are clickable links.
These title tags have very little impact on the rankings of the organic search engine results and that’s why this factor tends to be overlooked.
But just because this has the little impact we can’t ignore it because a poorly written title tag can hurt your SEO Results.
Here when you see the title tag is optimized and it clearly shows to the users that this particular webpage is about Hotel Management Course. So anyone who is thinking of opting for the course will click the URL which will make them gain knowledge about the same.
Since the beginning days of SEO, meta descriptions have always been one of the most important factors of the optimization.
These Meta descriptions and Meta tags describe what the page is actually about and it is displayed in the Search Engine Result Pages under the title of the web page.
Optimizing the meta description in a correct way can improve the following:
- The Click-through Rate- The number of people who click the URL of the page to read the contents.
- The quality of the result is viewed in a good and positive way.
- The perception of what your website is going to offer is going to be reflected with the meta description.
Start writing catchy headlines if you want your website to perform well on the search results.
If you feel that a title and description for a blog post is basic, a great headline can always make the difference between a click and impression which the users or viewers choose to do for a post. And that’s why it is always important to create them in an impressive and strategic way.
A headline that is catchy and is able to spark interest in the minds of the users is important for it to be able to stand out on the SERPs. The viewers will thus be able thus to click through and continue reading the rest of the content in the webpage.
Header tags are those HTML elements that is named from H1 and continue till H6. In other words, there are 6 header tags and they are mentioned in the image attached below. These are used to identify the headings and subheadings in your content and differentiate this with the normal paragraph types of texts.
While these tags aren’t very important for your website’s rankings, they are still significant for your website’s visitors and SEO.
These tags have an indirect impact on your rankings because of the following:
- They make your content easier and enjoyable for visitors to read.
- They can provide keyword-rich content for the search engines and make your webpage easily crawlable.
What does SEO Writing mean? It means writing content that is suitable for both your search engines and users.
Writing good SEO content is more than a keyword and fill in the blanks. Just producing a content just for the sake of it is not enough. Therefore, the content that you write should always be of high quality, and relevance.
This means that you are targeting just one keyword for multiple pages under your website. And this in other words is called “keyword Cannibalization” which can give harmful consequences for your Search Engine Optimization (SEO).
What happens when you have multiple pages which rank for the same keyword is that, it leads to you to compete with multiple pages of your own website and won’t give any progressive search engine results.
If keyword cannibalization exists on your website make sure you resolve it right away.
The content creators today are more focused towards creating new contents but they forget to audit their contents that are already existing. This is wrong.
Content Auditing is important because of the following:
- Check whether the existing content that is live on your webpage is achieving its goals.
- Update the information in your content so that it does not become outdated.
- Determine what type of contents that are there on your website is gaining more visitors and work on it.
Content audits give great benefits and add-ons to your SEO strategy and should always be done on a regular basis.
Adding images makes your webpage more appealing. But you should remember that the images if they are not optimized properly, can make your website speed affected.
Major things to be kept in mind while optimizing the images
- The image should be compressed and be uploaded with less size. You can reduce or compress the size of the image with this tool.
- Alt tag attributes should be given.
- The image should be supporting your content and descriptive titles and alt text should be used in the image.
Those points mentioned above just means that you have completed half the battle. The other half’s success depends on making sure that the users don’t go from your site and return back to view your content while interacting with it on a regular basis. To make sure you retain the users is also a great challenge. To successfully complete that challenge you should focus on aspects like the site loading speed, the experience of your users, optimizing contents etc,
What are the various On-Page Ranking Factors for SEO?
Those important On-page factors that affect the search engine ranking are the following:
Contents of the page- A good content must always supply-demand and should be linkable.
A content that doesn’t provide both of these is bad in the eyes of the Search Engine.
An Ideally Optimized Web Page should do the following
- Be relevant to a specific topic (usually a product or single object)
- Include subject in the title tag
- Have the subject mentioned in the URL
- Include subject in the image alt text
- Specify the topic of context throughout your text.
- Provide unique content about a given subject
It Should link back to the following pages:
- Category page
- Subcategory page (If you have given the subcategory)
- Homepage (when you click on the logo of the website, it should redirect to the homepage of that particular website)
In conclusion, now that you know these most important factors, start optimizing your On-page SEO.