Social Media Marketing – All You Need To Know
Social media marketing is a division under digital marketing strategies. It is nothing other than using social media platforms to connect with the audience to build up your brand. Efforts put on developing great creative content and posting them on the social media profile, engaging with your audience, analyzing your results and running ads on your social media channels when rightly done can lead to a great increase in sales, and drive organic traffic to your websites from your social media channels. Let us look in detail about what is social media marketing in this article.
What Are The 5 Golden Pillars Of Social Media Marketing?
Are you planning to start your brand on social media channel and going to publish something on that? Wait for a while before you publish something on your social media account. The first step before you do this is to think about your social media strategy. For doing this you might have to think and reflect on the below-mentioned questions.
What are your goals? Does Social media help you achieve your goals within a time-frame? What is the ultimate purpose for you to use social media? While few businesses might use social media for increasing their brand awareness, the others might use social media for driving traffic and sales to their company. Other than this, social media also helps you to generate engagement with your customers and create a brand, community etc while serving as a customer support channel for your customers.
Which Social Media Platform do you want to make your presence on? For references on what are the major social media platforms, you can take a look at the paragraphs that will be discussed later in this article.
What type of content do you want to post and share with your audiences? For this, you will have to reflect on what kind of content will attract your audience the most. Whether it will be images, videos, links or informative contents.
When you are able to answer the above questions you are ready to go with your post on the social media account.
Also Read, Our Blog On What Is Digital Marketing
2. Planning and Publishing
Publishing on social media is not really difficult as you imagine it to be. But remember, the simpler it is, the more planning should be done and not created and published instantly. Those great businesses who use social media platforms for growing their business plan way ahead of time and schedule their posts accordingly to go up on time and engage with their audience.
You needn’t worry much about scheduling your posts, as there are various social media scheduling tools available on the internet today. These tools allow you to save time and reach your audience when they are going to engage with your content.
3. Listening and Engagement
As your business and social media following grows, the engagement of the audience with your brand tends to increase. People comment, tag you or message you directly. People might even talk about your brand on social media indirectly causing your brand reputation to increase without you knowing it. In this phase of your business growth on social media channels, you will have to monitor the social media conversations that happen with regards to your brand.
There are two ways to do this. You can either manually monitor social media conversation that happens with regards to your brand or use a social media listening and engagement tool that enables you to know all the social media accounts that mention you. Another additional feature to this is, through this tool you will also get to know the posts that didn’t tag your business’s social media profile.
How do you know how well your brand is performing without a basic analysis of many people reached your post, how many people used the hashtag from your brand’s social media posts, how many engagements you have got for the post etc?
You don’t have to worry much about it. Because the basic level of this information is given by the social media platforms themselves for each post. For more information, you can use many social media tools that help you do in-depth analysis.
You can consider this option if you want to reach a wider audience than just those who follow you. Social media advertising is very powerful that you can specifically target only those set of the audience whom you want to display your ads to. We can look in detail about this in the coming articles. Stay tuned.
Types of Social Media
Social Media Types are enormous. To name a few of the most popular ones, they are Facebook, Twitter, Instagram, LinkedIn, Snapchat, and Pinterest. All of these have a different interface and have an equally greater amount of audiences visiting. The target audience for each of the above-mentioned platform can differ. For instance, Facebook is mostly used for brand awareness and advertising, Twitter is used for developing public relations, Instagram enables the growth of content-oriented marketing, while Linkedin contributes to the development of B2B marketing, Snapchat again for brand awareness and advertising, and Pinterest for pictures and video-oriented marketing. All of these as you can see supports different versions of marketing in itself. Each of these platforms lives up to what they want to show and convey to their users. Now it is up to you to decide, which one works the best for your business.
Benefits Of Social Media
- Increases Brand Awareness
- Generate leads and have an increase in the conversion rate
- Helps you develop an engagement with your audience and develop trust
- Can enable you to have a close look at competitors and devise strategies to outgrow them.
To conclude, now that you have been taken through the entire working of social media, it is time to plan and devise a strategy to make your brand presence on one of the social media channels. Good luck with it!.