Types of Digital Marketing- 8 Must-Know Types of Digital Marketing
Now that, what is Digital Marketing has already been discussed let us now move on to the Types of Digital Marketing. In this article, you will be reading a glimpse of the major and the most important types of digital marketing you should know.
Types of Digital Marketing
Below is the list of various types of Digital Marketing you should know:
- Search Engine Optimization
- Pay Per Click
- Social Media Marketing
- Content Marketing
- Email Marketing
- Affiliate Marketing
- Viral Marketing
- Mobile Marketing
Let us begin with SEO which is the abbreviated form of Search Engine Optimization.
SEO is the science and art of making your webpages rank higher in the SERPs(Search Engine Result Pages) SEO consists of both On-page and Off-page methods.
On-Page SEO us what we do to win the audience who visit our website such as, giving the relevant and useful content, content which they are interested to read, etc.
While off-page SEO is what we do outside the website such as link building activities.
In short, the goal of SEO is to increase the website traffic and make sure the webpage ranks higher in the SERP for certain target keywords. Also, SEO is the least expensive marketing technique which yields permanent and long time results for the website.
Pay Per Click (PPC)
This type of Digital marketing deals with pay-per-click marketing which deals with the paid search results on Google and works in the form that involves bidding on specific keywords that will bring traffic to your website.
This branch of digital marketing, along with the SEO demands a good and thorough research and analysis of keywords that are relevant and appropriate for your business.
Google keyword planner and Google Adwords will help you out in choosing a good set of keywords that are popular and at the same time cost-effective.
Every time a user clicks through your website through a paid ad on google you will be charged.
However, the Google search engine is not the only platform that provides this form of marketing. Search engines like Bing, duckduckgo also gives this.
Social Media Marketing (SMM)
Social Media Marketing uses social media platforms to connect with the audience and build the brand. social media presence of the people is really these days.
And this can mean only one thing for the business. In addition, promoting the brand through the appropriate channels can gain vast followers.
The paid campaigns on social media are measurable and we can understand the needs of our consumers better. Whatever plan we opt for, it is important to ensure that our social media presence is valuable to them.
This type of marketing that involves creating relevant content to attract a set of target audiences.
Content marketing is seen as the backbone of digital marketing as it can help transform a website’s audience into active customers.
In addition, content marketing is a continuous process and we should always remember to invest in a good content marketing team. Selling products or services to people through good content is the key motive here.
Email Marketing is the process of sending a commercial message to a specific group of people through Email.
The modern technology these days has allowed us to
- personalize messages
- give the tracking tool that helps us design an email campaign
- measure the results like its opening rate
- CTR rate (Click-through-rate)
Therefore, keep your prospective customers informed about the following
- Latest developments
- New product
- Launch of any service
- Posting of a new blog article
- Ask feedback on the past purchase
- Give them the service reminders.
These are a few of the email marketing strategies you can use to stay in touch with your prospective customers.
This is a type of online marketing that involves influencers to endorse your products and make people attracted to buy it.
For instance, we always wait eagerly to see our favorite celebrities endorse a product and some of us blindly trust them and buy it.
While there are also many industry experts and content creators with fans of their own. In other words, companies work with these influencers to create brand awareness and convert a few of these fans into profitable leads.
But you must also remember to do great research while choosing these kinds of marketing because the influencer you choose should speak for your product and you must make sure that the image and the personality of the influencer will compliment you.
This is a type of marketing where consumers share information about the services or goods that a company provides through social networks.
Therefore, good content creators are needed for an organization to make sure it reaches the customers most creatively and attractively with all the information covered within the content.
This is a way of marketing your service or products through SMS. Sending marketing messages through SMS or push notifications is a way of gaining the receiver’s attention.
Because more than 90 percent of those messages are opened and read right after reading them. Sending messages that are news to customers about deals, discounts, coupons, and sales, etc are few of a great way to engage with your customers.
Therefore, make sure you do enough research about the notification pop-ups, the mobile responsiveness, the internet, or data it consumes before trying to incorporate this marketing strategy in your advertising plan.
In conclusion, now you know the most important types of digital marketing and if you are looking to read this article for your business you must have already figured out which marketing plan will exactly suit your business and yield high profit. We will read in detail about these strategies in the coming article.