What is Digital Marketing?-Learn About this New Form of Marketing
Digital Marketing is booming in recent times and gives the ability for businesses to reach a global marketplace. You can save money with this type of marketing and reach more customers by spending less money than what you spend on traditional marketing methods. Also, by opting for this in your business you can track responses to your efforts immediately. Let us know more about this method of marketing in this article.
What is Digital Marketing?
Digital marketing is the type of marketing that uses the internet and online-based technologies. Digital platforms these days are increasingly used. Methods like Search Engine Optimization (SEO), Search Engine Marketing (SEM), Content Marketing, Social Media Marketing(SMM), Social Media Optimization and Email Marketing, Google ads, etc, have become commonplace to apply the methods.
The use of digital media and technology to support ‘modern marketing’ has given rise to promoting brands more effectively.
Scope of Digital Marketing
The growth of Digital Marketing is rapid over the past few years because nowadays 88 percent of the company is using social media as a primary advertising method. There are two types of marketing.
One is Business-to-business(B2B) while the other is Business-to-Customer(B2C).
B2B: B2B marketers rely mostly on website traffic but also are active on social media platforms like Linkedin and Twitter. They also use Pay-Per-Click Campaigns to reach target audiences. Lead generation is the most important form of this method.
B2C: B2C marketers focus mostly on improving brand awareness and attracting the customers to their websites and the products using different social media platforms like Facebook, Twitter, Instagram, etc.
Other than these methods, businesses are also using paid search, email marketing, and various other methods to reach new audiences.
What is the Use of Having a Website?
The Website is the center for all the Digital Marketing Activities. The website also acts as the medium which is necessary to execute a variety of Campaigns.
A website should speak for your business in a creative and memorable way and should also be easy to use.
To know more about the Use of Website, Click here
Digital Marketing today is about different types of audience interacting other than the website or email. It involves managing the 5D’s of Digital Marketing.
These 5 Ds define the opportunities for the consumers of the product or services to interact with different brands and also is helpful for the businesses to reach and learn from their audiences in different ways.
Audiences experience the brand only when they interact with the websites and the mobile apps of a particular business using devices like smartphones, tablets, desktop, laptop, TVs, and gaming devices.
These are used as the medium for reaching and engaging with the audiences.
The connections of these devices are done through the browser of apps from the most important platforms or services like Facebook, Twitter, etc.
These are the data collection on the profile of the audience and the interaction they have with the business.
The technology that businesses use to create interactive websites and mobile apps are known as Digital Technology like Facebook, Twitter, etc.
In Conclusion, digital marketing is all about the already existing digital technologies to achieve marketing objectives.